In The Beginning fabric features beautiful and innovative collections of fabric. It all started in Seattle as a retail store owned by In The Beginning designer, Sharon Evans Yenter. Her goal was to fulfil quilter’s needs for high-quality cotton fabric, classes, inspiration and friendship.
Over the years the brand grew from a 400-square-foot loft space into a huge 6,000 square foot quilting oasis. It was only after growing the store that In The Beginnings fabric was born. Its sole purpose was to create stunning original cotton fabrics to be sold at fabric stores around the world.
Today, the company is run by Founder, Sharon’s son Jason. The brand now completely focuses on creating fabric after closing the retail store in 2005. Mother and son spend most of their time individually designing or collaborating with artists to create 12 to 14 collection each year.